The Social Media scene is rapidly changing and how! Emerging trends like Social TV, Micro and Video-blogging could evolve as new tools for marketers to engage consumers in the coming time. Guys, as the future of social media continues to look bright, let’s look at what we can expect to look out for in the social media front in 2012. Integration with corporate websites: Big brands will increasingly be seen using social media space to integrate their content to get closer to their customers. Social media connect and user generated content will be one ways to get closer to the customers. ROI is still huge: Social media is expected to ‘perform’, i.e. become more result oriented in the future. Though ROI is a talked about area in...

I had seen this coming! This thing’s now become the answer to show business’ prayers too. 2011 has seen the entertainment industry reinventing its marketing strategies… all is going social! Be it personal branding or web marketing strategies, branding has had a complete overhaul for the entertainment industry. Celebrities as well as companies now begin their PR campaigns with social media. The medium provides an unrivalled reach to fans and consumers of entertainment products in any niche. To leverage this massive reach, movie producers now invest in the creation of applications, special contests, animations, interactive communication and creative displays to encourage participation, case in point ‘Rab Ne Bana Di Jodi’ that was...

Hello, dearies! I stumbled upon a report that caught my interest instantly – it shows how effectiveness of a social media channel varies according to the type of business. Are you curious yet? Well, this study establishes that while B2B companies benefit more from LinkedIn, B2C companies benefit more from Facebook. And this was no small study, darlings. The results were arrived at after studying 600 professionals! Now put your reading glasses on, and take a close look at the graph above. You’ll see that LinkedIn is 22% more effective for B2B companies than B2C where as Facebook is 28% more effective for B2C companies than B2B. Isn’t that a super useful find? I know it’s going to save me a lot of bee hours knowing which social...