So far I have shared with you a brief overview about Quora. Now let’s delve into it further and touch the business angle. Lets see how Quora works for your company, how it can be used as a marketing tool; both in terms of creating awareness about your products/brands and services, creating leads for you and finally working as a potential tool to generate business for you. Generating Leads: This is a very important feature of Quora. It allows you to see how many people have viewed your question, and how many are actually following it. This way you can build your list of prospects and generate leads. The very fact that they are following you shows that they are interested in your answer. If you wish, you could reach out to them at a...

The Social Media scene is rapidly changing and how! Emerging trends like Social TV, Micro and Video-blogging could evolve as new tools for marketers to engage consumers in the coming time. Guys, as the future of social media continues to look bright, let’s look at what we can expect to look out for in the social media front in 2012. Integration with corporate websites: Big brands will increasingly be seen using social media space to integrate their content to get closer to their customers. Social media connect and user generated content will be one ways to get closer to the customers. ROI is still huge: Social media is expected to ‘perform’, i.e. become more result oriented in the future. Though ROI is a talked about area in...

Think of an incredible combination of social networking, Wikipedia and a question and answer site? What could it be? It’s Quora for you my friends! Some of you may be perhaps using it actively, some still in the process of figuring it out and some others, may think of it as something similar to the Yahoo Answers site. But it certainly is much more than posting questions and users getting answers. However, at the moment it is on an invite-only mode outside U.S.A. If you need an invite, just visit our Facebook page. So how exactly does Quora work? Quora is a place where members can post questions, on a wide array of topics they would like to get answers on. These questions form part of the Quora community. If one is an expert or...