Hello my darlings! Today I set my digital eyes yet again on the gorgeous ‘Pinterest’, a virtual Pinboard that lets you organize and share all interesting things you find on the web. This pretty Pinboard caught my fancy way back in 2010 (when it was launched). Recently I read that by February 2012, it boasted of 11 million visitors, as per a study by Shareaholic. Over the years this hot property in the social media world currently which drives more referral traffic than Google+, YouTube and LinkedIn combined, has emerged as a wonderful tool for business too. Pinterest if used correctly can help marketing your brands effectively. Here’s how: Mark your unique presence As a brand, the first thing you need to do is identify...

Mr. Joy is in a situation like this: He has a Pinterest page, where he has been religiously posting images, and managed a few followers too. Wonderful! But it’s been a while; and there are no re-pins, likes or comments yet! Ouch! Now he begins to wonder if anyone is really listening to what he has to say. If you too are in a similar situation and doubt if Pinterest is really worth your time, then I have some good news for you! Firstly, there’s no need to freak out if your Pinterest boards aren’t making the big impression as yet. So, relax! Just understand that making the desired impact takes time and continuous effort. Just like any other social media site. Cheer up folks! I have something to set the ball rolling for you...