Good morning my internet savvy cupcakes! Have you ever thought of this? There are millions of content pages floating across the internet! But how much of it actually gets noticed, forget getting read. Or do they simply get lost? Well, the truth is a lot of it is actually overlooked. So is there a way to ensure that the best content is not missed out by the readers? Yes, through content marketing. What is content marketing? Content marketing is a marketing technique aiming at: Creating relevant, engaging, valuable and entertaining content Distributing and marketing the same Attracting, acquiring, and engaging a clearly defined and understood target audience. Increasing brand awareness Ultimately driving profitable customer action But yes,...

So far I have shared with you a brief overview about Quora. Now let’s delve into it further and touch the business angle. Lets see how Quora works for your company, how it can be used as a marketing tool; both in terms of creating awareness about your products/brands and services, creating leads for you and finally working as a potential tool to generate business for you. Generating Leads: This is a very important feature of Quora. It allows you to see how many people have viewed your question, and how many are actually following it. This way you can build your list of prospects and generate leads. The very fact that they are following you shows that they are interested in your answer. If you wish, you could reach out to them at a...

Believe it or not, your business is getting impacted, even while you are sleeping, driving or sipping your morning cup of coffee. Or just breathing! Thanks to the ever expanding reach of Social Media! In the past decade Social Media has evolved as a form of customer-centric relationship building (for both, existing and potential customers) tool. Methinks, the key is to interact with them first, and not start selling right away! Connect and Collaborate. These are the two activities that are constantly happening in this space. The influence and reach of social media is something we just can’t deny. But have we really attempted to understand how exactly it affects a business, a professional’s decision making process or even change...