Good morning my internet savvy cupcakes!
Have you ever thought of this? There are millions of content pages floating across the internet! But how much of it actually gets noticed, forget getting read. Or do they simply get lost? Well, the truth is a lot of it is actually overlooked. So is there a way to ensure that the best content is not missed out by the readers? Yes, through content marketing.
What is content marketing?
Content marketing is a marketing technique aiming at:
Creating relevant, engaging, valuable and entertaining content
Distributing and marketing the same
Attracting, acquiring, and engaging a clearly defined and understood target audience.
Increasing brand awareness
Ultimately driving profitable customer action