Bad news travels fast. Perhaps faster than light or anything else you can imagine. But what happens if the bad news that breaks is about the demise of the maverick leader of Shiv Sena, Balasaheb Thackery via the medium of Social Media? Then the demise turns into an unforgettable event, even on social media. There was a flood of Tweets and Posts that followed the death of the Shiv Sena Supremo on November 17, 2012. I am sure we have read a lot of those, but I have still posted a few tweets here. I fetched some data from Reputome (the smart tool that effectively monitors, manages and measures reputation of companies and brands) and it said that on an average the sentiments were fairly negative. Though the top location for Tweets was India...

Do you know way back in 2008, Barack Obama had strategically created an effective campaign on the web and was dubbed ‘the first Internet president’? Any guesses on what was the number of Facebook and Twitter users back then? Well it was only around 100 million. Twitter users were just 1 million. The reach of social media has expanded since then, and how! Today there are up to 955 million Facebook and 500 million Twitter users. Last week, during the peak of U.S election campaign I dug out the following data. Rather interesting… President Obama has more than 28 million supporters on Facebook. 20 million followers on Twitter with 29 Tweets per day. And around 227 000 subscribers on YouTube. Whereas, Romney had only 7 million...

This morning I stumbled upon some really funny, witty Facebook status messages. Here are a few: I am wondering if one can grow marijuana on Farmville then sell it on Mafia Wars? Have you noticed that the “lol” symbol looks like a drowning guy? Remembers the day when Blackberry and Apple were just fruits. Is now listed as single but in a relationship, it’s complicated. Is proud of himself. He finished a jigsaw puzzle in 6 months and the box said 2-4 years. Little wonder that these messages grabbed eyeballs instantly. These are undoubtedly well-crafted intelligent posts, with clean humor, but if you revisit them, you will notice that it is no rocket science either. All it takes is a little bit of imagination (which I am sure we all...

Facebook is an excellent tool for understanding your existing customers better and acquiring new ones as well. Today various companies are using it as a key strategy for their businesses. And it is working well for them! Fiends, if you are also considering Facebook for promoting your businesses then before you take the plunge, I suggest you give it a proper thought. First and foremost determine what is it that you are trying to achieve through Facebook. What is your end goal? Getting the desired outcome through Facebook is largely dependent on doing it the correct way. And to help you, do it right, there are a few things you should avoid doing on Facebook. Let’s start discussing those. An incomplete profile A profile that isn’t...