Is it a good time for your business to go mobile?

Posted by Ibea on Nov 21, 2011 in Ibeology | 1 comment

Hello there! Ibea, was just taking a trip down memory lane, remembering the time when mobile phones got launched in our country. It felt nostalgic! Remember the days, each time a mobile phone rang, it instantly attracted eye balls? People felt it is a gadget for the super rich only, privilege of a few. Now that is the past.

Let’s look at the present. Ironically, a large number of those ‘awestruck’ people today are mobile phone subscribers and smart phone users. Mobile phones have become a necessity; and no longer remain a luxury.

Today, the device has immense potential for your businesses. While traditional media like print ads, display ads and television still continue to be popular, mobile has emerged as a hot platform for marketing. No wonder, an increasing number of retailers are launching mobile websites or applications.

I just can’t wait to share with you the data Microsoft’s recently released infographic revealed on how people are using their mobile phones in 2011. So here I go! Among 4 billion mobile phone subscribers in the world, around 1.08 million are smartphone users. Furthermore of more than the 300 million active users on Facebook, 65 million access the site from a smartphone. The growth of mobile users across all social media platforms has been a whopping 187%! Truly awesome! Isn’t it?

People, now it is anybody’s guess where most of these mobile phone users would first go to pull out any kind of information. Definitely they would not wait to log on to the internet from a PC. Isn’t this a good indicator that the mobile phone can be a fantastic medium to talk about your business and ensure that your message does not fall into deaf ears?

But hold on! Ibea always looks at the larger picture to give you a comprehensive outlook on any subject she discusses with you. So I want to tell you; while it is a great idea to explore Mobile Marketing it’s always good to first check who is the target audience for your business, what age group they belong to and how tech savvy they are. Once you have done your research and found encouraging answers, you can enter the promising world of Mobile Marketing.

Folks, in the meanwhile the ‘curious me’ is really excited about what you may find while doing your research. I just can’t wait to get further updated on this….till we meet again… happy ‘researching’!