How to use Quora as a marketing Tool – Part 1
Think of an incredible combination of social networking, Wikipedia and a question and answer site? What could it be? It’s Quora for you my friends! Some of you may be perhaps using it actively, some still in the process of figuring it out and some others, may think of it as something similar to the Yahoo Answers site. But it certainly is much more than posting questions and users getting answers. However, at the moment it is on an invite-only mode outside U.S.A. If you need an invite, just visit our Facebook page.
So how exactly does Quora work?
Quora is a place where members can post questions, on a wide array of topics they would like to get answers on. These questions form part of the Quora community.
If one is an expert or knowledgeable in a particular domain, he can look for questions there and even answer them himself. The ‘social experience’ that follows is the USP of Quora. People can actually show if they like your answer, by simply following you or voting for you. Depending on the likeability, and the number of votes you get, the visibility of your questions and answers will vary.
Just like Wikipidea, as a Quora member, you can edit your answers there. Once you have made a place for yourself, as a domain expert, you can drive leads and create traffic by answering the questions effectively.
How can you use Quora as a marketing tool?
Once you have established yourself as an expert in Quora, these are the things you need to do:
Sign in and fill up your bio:
Once you have signed up, the first thing you need to do is create your ‘bio’. You can introduce yourself here, by talking about your business. You can add your website’s link too. Set up different bios for each topic that you follow, for example, for Cafeid8 outreach you could include Social Media, Infographics and so on.
Search for questions in your domain:
Explore your area of expertise and search questions there. Start following the questions and people who ask them. If you typed a question, and discover that it doesn’t exist there, you could simply be the first one to ask it. Go ahead, just ask it anonymously.
Answer and share your answer:
Don’t give half-baked answers, as these will not bring you high on the popularity list. Sharing your answers on social networking sites ensure its popularity, since it gives a chance for people to vote for your answers and bring it to the top. If these people appreciate your answers, they become curious about you and trust you, follow you and eventually land onto your website. This gives an opportunity for your services and products to reach out to its audience.
We have discussed how to establish yourself as an expert on Quora. On our next meet we will talk about how to use Quora as a marketing tool. Till then, perhaps you can explore your business further from the perspective of your target audience and make some wild guesses as to what questions could be coming your way and what are the answers you could provide them with. You never know, those guesses could actually end up being real questions.