How to use Quora as a marketing Tool – Part 2

Posted by on Feb 22, 2012 in Ibeology | 2 comments

So far I have shared with you a brief overview about Quora. Now let’s delve into it further and touch the business angle. Lets see how Quora works for your company, how it can be used as a marketing tool; both in terms of creating awareness about your products/brands and services, creating leads for you and finally working as a potential tool to generate business for you.

Generating Leads:

This is a very important feature of Quora. It allows you to see how many people have viewed your question, and how many are actually following it. This way you can build your list of prospects and generate leads. The very fact that they are following you shows that they are interested in your answer. If you wish, you could reach out to them at a personal level too.

Research Tool:

Quora holds a lot of research value as a market research tool. If you key appropriate keywords, you will start seeing the questions people are asking about a particular topic/product and what information they are looking for. If your interest is in a particular product or product category (products that your sell), you will get a fair idea of what are the questions people are asking in that area, and also some comments and feedback pertaining to the same.

quora marketing

S.E.O. and Linkbuilding:

Whenever someone visits Quora, links to your website or blog through an answer or comment, it sends a trackback. The advice to Quora users is to use the medium honestly and build links organically. There is no no-follow links. So, avoid spamming. Best thing is to let your links build organically.

Set up a Google alert:

This is a way of knowing if your company name is mentioned on Quora. You can use the query Quora xxx to find that out. Fill in your company name in xxx. You will receive an email from Google if your company name is mentioned. You can do the same for your products and competitors.

Content Advantage:

Quora is an ideal place where you can answer questions that your potential customers may have. You can actually write your content in that fashion. These questions and answers are absolutely relevant to your target market. Your content here can also be appropriate to write your corporate blog. If some one on Quora was asking for a marketing tool, for example, then the chances are that you will see trackbacks to this very article there. Isn’t that really amazing?

All in all Quora is an excellent tool to expand your business and reach. It is an effective platform to introduce and talk about your products. I would suggest, get on to it the moment you get an invite and enjoy the Quora experience!