Best practices for Mobile App Marketing
You have a killer idea for an app. You create a fantastic app out of it. It is so cool that take it can take the world by storm. And you have just launched it.
However, during the app development process you did not market and promote it adequately. Now that it has been launched, it is not creating the stir it could have. Much to your disappointed your efforts seem wasted.
Well guys, this happens. Apps do fail. But there are ways to prevent such failure, by taking the right measures in the development stage itself. The first thing to do is to start creating the ‘hype’ around your app, much before you launch it.
Here are some tips for you to market and popularize your app, while it is being developed:
- Create something Unique: Simply upgrading something that already exists, or modifying it, won’t make your app stand out. Try and be the ‘first’ in the category. Don’t create something that looks familiar. Instead, aim to reinvent stuff, and refrain from making improvisations on an existing app.
- Introduce a Splash Page: A Splash page makes a person feel welcomed. To begin with, this page can work as a branding page for your app. It can serve as a basic overview for your app and its functionality. You could also add the social media links to it. It can work as a ‘Coming Soon’ page, which will help build interest and curiosity about your upcoming app. Launchrock.com is a great resource for creating awesome ‘Welcome’ and ‘Social Launching Soon’ pages. Check it out.
- Create a Teaser Video: A teaser video is a great way to create awareness about your app. It could be a simple video, showcasing the key features of your in-progress app. These are precisely the features the users will look forward to when your app is ready for them. So think carefully about the features you choose to highlight.
- Start to Tweet: The moment people start talking about your app’s uniqueness, half the job is done. Word-of-mouth is probably the best publicity for your app. When you tweet, make ‘interesting’ conversations, and do not simply have one-sided talks or talk in a way that fails to engage people. Start with informal impromptu chats. This ensures that your message moves successfully on Twitter. Choose your words carefully. Give your audience one USP of your app, something that actually sums up your app.
- Use Blogs: Get people to talk about the app. Blogs may not directly link to increase in sales, but it does an excellent job of creating the buzz. Remember, review blogs (getting your app reviewed) and tech websites form an integral part of the App Store’s eco-system. Target blogs you wish to and contact them without any hesitations. Let people enjoy your apps through various promos. Once they have experienced it, they will be more than happy to review and write about it.
- Launch it Big: Launch! This is a critical phase. Once your app is ready, make a big noise about it so that it catches people’s attention. Use social media, review blogs, on line events, and newsletters to the fullest. You can also give out promo codes on Twitter and in the blogosphere, run contests related to your app and give away exciting prizes. In short, do all that it takes to say you have ‘arrived’.
These strategies help your app reach a wide audience and become a success. But always remember, the first step is to have an awesome, never before idea in place. Once that’s there, these are just means for you to make the big splash in the app world! So guys, let’s get cracking…. and add a new app to the awesome list of apps!
labs Initiative