A big hello to all my friends in the corporate world! Today I bring to you a topic you simply love; Smartphones! Makes you smile already? Then let’s get started. Visualize this. A boardroom, an important meeting, but not a single Smartphone around! Difficult to imagine, isn’t it? The business world is full of iPhone, Blackberry and Android Smartphones. Let’s look at the importance of Smartphones for businesses. Benefits of Smartphone to a business Here are a few things Smartphones do for an employee or business man: It keeps official data safe; stores company files and network. It has all the communication and messaging services like SMS, email, traditional voice, voice over IP and video messaging in a unified device. It helps you...

Good evening my Internet buffs! Tell me, while surfing the web, how often have you been troubled with excessively slow sites, got irritated, lost patience and abruptly left the page? Well, off late I have been bothered by slow sites! In fact just last night I was on a lifestyle site that took exceptionally long to load. I waited and finally gave up! Phew! Sounds familiar? So folks, we agree Page Load time (time taken for a web page to complete loading of its content in a visitor’s browser) matters! The following graph depicts the mean and median Page Load time for Desktop and Mobile: Let’s explore Page load further. Why does Page Load time matter? It matters for the following reasons: Simply because, no one likes waiting or has that...

Good Morning people! I was browsing through some travel sites, planning my summer holidays. Out of a dozen sites I visited, one really caught my eye. I thought, wow, this is a great site, but do the creators know how many visitors (like me) it has impressed so far and how effective it is? Is there a way to measure it? After a few hours of research I discovered something that answered my query – An Analytics Software! On further probing I learnt that the software is Google Analytics – the most widely used tracking software globally. So folks, what is Google Analytics? What is Google Analytics? Google Analytics (GA) a free website statistics service developed and offered by Google, is an excellent tool aimed at marketers. It...

Guys think about this. Around the world there are 5.3 billion mobile subscribers. Out of which 3.8 billion live in emerging economies. In India 59% users access internet through phones. In such emerging markets with low digital penetration and high mobile penetration (100% in some cases), most advertising budgets are utilized in TV, radio, print and internet. Isn’t this reason enough for advertisers to explore the mobile marketing opportunity? If you are still not convinced, then take a look at the following data provided by Jana as to why advertisers should explore the mobile marketing opportunity. The Emerging Market Opportunity: Emerging markets offer immense opportunity today, and are slated to account for two-thirds of the...

Friends, we have been discussing a lot about social media. Social Media is a good thing, for sure. But isn’t, too much of a good thing bad, sometimes? Wait! I’m not getting preachy here, or saying log out of Facebook right now, work, study, do something more constructive. Not yet! Just that there are times I wonder why do have the constant need to access Facebook. A social media junkie I know is trying to abandon Facebook, in fact the entire social networking world! He has his ‘valid’ reasons. I’m sharing them here: Time, attention, concentration: Spending too much time on social media, affects your important tasks for the day. Your attention span gets impacted in a big way simply because half your mind is thinking of the...

Wow, this gets out really fast!! Guys, that was my first reaction to Digital Publishing (ePublishing of e-books, EPUBs, electronic articles and the development of digital libraries/catalogues). Unlike the long traditional publication cycle (with dependency on the publisher) Digital Publishing gives freedom to the author and quick access to the readers! Superb! Totally impressed, I wanted to learn more about its benefits. Here is what I learnt: Advantages of Digital Publishing: The overall experience is beyond just reading. It integrates rich media (video, music, documents, link to contacts and links to websites). Kindle and other eBook readers enable faster downloading and printing. The publication reaches a wider audience simply because...