November 16, 2011. An officially released Tanglish song instantly becomes viral on social networking sites and emerges as the most searched YouTube video in India. No points for guessing the song. Why this Kolaveri di (got you humming already?) became an Internet phenomenon taking the country by storm. I have often wondered what does it take to achieve something of that magnitude in the Internet space. I adore fantastic fantastic virals and off late I have been seeing (and studying) a lot of viral content. I notice the best ones have one thing in common – instant appeal. If you are looking at going viral, then apart from what I just stated, there are a few other things too that you can do. Here goes my list: 1. Create relevant and...

And to the myth of numbers, prey they fell! Marketers rushing to monetise social networks are going after increasing their follower bases, in the hope to influence buyer decision in their favour… These figures say most people’s decisions, even online, are still shaped by word-of-mouth input from their trusted ones. So, fellas, in other words, your reach in the network is directly proportional to the quality of your connections!

Watch the steadily rising numbers here. What do you see? I see mobile advertising getting ready to become the next big thing in the advertising space! Considering mobile phone users are increasingly downloading media, accessing the internet and communicating with people through their phones and marketers are using SMS in a big way, isn’t going ‘mobile’ the coolest thing to do for your brand? Guys, looks like it’s time to rethink your mobile ad spend this year

Guys, take a look at this! If the above figures are anything to go by, the Social Gaming industry is in for some really good times! Game developers, virtual worlds and social network providers are driving this steadily growing virtual economy, which has catalysed an unprecedented growth in virtual goods monetisation. Branded items, in-game ads, custom games, product placements — marketers are tapping into the virtual goods space like never before, generating grand revenues for their companies. Hadn’t I told you so?

  Watch the steadily rising numbers here. What do you see? I see mobile advertising getting ready to become the next big thing in the advertising space! Considering mobile phone users are increasingly looking at their phones as the first screen to download media, access the internet or communicate with peers and marketers via SMS, isn’t going ‘mobile’ the coolest thing to do for your brand? Guys, looks like it’s time to rethink your mobile ad spend this year…