The Republic of Social Media protests against #LBT May10

The Republic of So...

Planet of the Twee...

First we thought the Internet is a vast land of bytes, but now it seems, it is actually a galaxy with planets orbiting around. Take Twitter for example, it goes whole circle in its many uses and lends its versatility to its user. We have already gone over the awesomeness in being able to speak to our favorite brands and skip...

Top Tweets of 2012 Jan04

Top Tweets of 2012

2012 was a year of Tweets and how! Whether it was the President of the United States or the most popular singer of the moment, every body made their presence felt through Twitter. Sometimes to experience sheer happiness, sometimes to just vent out anger or grief. At times even a bit of controversy came up. Remember? But whatever it was, there is no denying that Twitter actually became the spokesperson for celebrities and the common man alike. It became a voice that was heard over and over again. As we welcome the new year let us revisit the most popular tweets of the year gone by. Here you go! President Obama comments on his reelection Before he took the stage to affirm his election victory, President Obama marked his win via Twitter....

Digital Trends 2013 Jan03

Digital Trends 2013

By the time you finish reading this sentence millions of changes would have happened in the digital world. Yes, it’s that rapidly evolving. And while we can’t really ever predict what is the ‘next-big-thing,’ we can check out some key insights from ‘digital gurus’ across the world. Customers are constantly changing. Marketeers need to change. Digital as you know it is already dead. Long live digital.

God aap02 Nov29

God App! His way or the highway

I recently bumped into a friend who seemed to be a mobile phone addict. She kept using her phone for the entire length of conversation. In fact anything I asked her, she helplessly looked into her smart phone for an answer (reminding me of my kindergarten days when all questions asked to me were gleefully directed towards my mother to answer). Though I love gadgets and have quite a few of them, I was amazed by her dependence on smartphones and its applications and thought her to be one off case. However, my belief was short-lived when I read about Mobile App Addiction Rehab Center in California. Yes, there is something like that too! With App addiction on the rise, I think, the day is not far when mankind may simply surrender to the hands...